The Story
Play VideoIKEA had recently launched a rich Flash-based site that highlights 4 of its bedroom configurations—from high to low-end price ranges. Each of the 4 segments begin with a rapid-fire video sequence depicting the hectic pace of modern life. Once the hectic sequences completed, the video cuts to a soothing, ultra-slow motion sequence of the same person(s) relaxing at home in their comforting bedroom.
I was asked to employ my skills as a sound designer to perfectly match these sequences with the appropriate sound effects. Everything you’ll hear from the oven knob, burner, baby, xylophone, fridge opening etc… was initially edited in Soundtrack Pro, then finally placed into position with final touches using Logic. Then, throughout the slow motion, soothing aspects of the commercial, I created relaxing compositions to help sell what the viewer was seeing visually.
Media
Logic Studio, Soundtrack Pro