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New Site Design

Committed to improving conditions for all graphic artists.

MacBook Pro Retina Computer
A look at the homepage of the site

A new site with flexible backend was needed that would streamline their signup process and automate day-to-day management. In the process we made member-only content more accessible and tier based, added individualized portfolio areas, and improved editing capabilities.

I worked closely with a small team to conceptualise, design, and develop the Graphic Artists Guild, a site that’s home to several thousand creative professionals, and their portfolios. This site was built upon a powerful content management system, Expression Engine. A few of the areas I had the opportunity to work on was the signup and renewal process, member central, and user profile. Connected with PayPal, the Guild’s users are able to signup for a yearly subscription at varying membership tiers — Professional, Associate, or Student.

Once logged in the user is able to access varying amounts of member only content, and setup their own personalized portfolio. This site proved to be a fun challenge as we had to migrate a large, existing user-base to their new site with minimal interruption.

Launch Site


  • User Research
  • Customer Experience
  • Information Architecture
  • Branding and Identity
  • Interaction Design
  • Wireframing & Prototyping
  • Responsive Design
  • UI Design
  • Visual Direction
  • Copy Writing


  • Vim
  • Illustrator
  • Photoshop
  • MAMP Pro
  • Sequel Pro
  • Terminal
  • Expression Engine

Technology & Dev

  • Advanced Web Front-end
  • HTML5
  • CSS3
  • JavaScript
  • Git


  • Haydn Adams
  • Bri LaReau


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A look at the homepage of the site


A look at the portfolio listing on the guild site


The signup page, showing the various plans offered to during signup


A look at the Chicago chapter homepage