From a new user’s perspective, the old website was an informational time bomb waiting to go off. I knew with this redesign, I wanted to unify their data in a clean, organized, and nonthreatening way. One that wouldn’t frighten new users away from trying their service. I feel I accomplished this through the structure, and design of the site—as well as with an organized jQuery accordion. Exhibited in the 2010 Academy of Art University Spring Show.