I designed the Avani brand to be presented as a fresh, energetic, and naturally flavorfilled drink—allowing you to taste the various microclimates of the world. The goal behind this poster was to highlight the four main flavors, and the natural fruits that are found within.
Tropical Paradise for example, blends Guava and Pineapple, and is shown to the left for a closer look. You’ll begin to notice a subtle illustration of the various fruits found inside are playfully patterned on the label. I believe this helps add an extra layer of depth to the design.
An unique, eco-friendly packaging solution was a must for this beverage company. This drink carrier was formed from a single, small sheet of durable, recyclable paper. The minimalist outer design approach gives way to an exciting punch of color on the inner form.
1st place winner in Print + Typography, Student Choice Award, and Process Journal of the 2010 Academy of Art University Spring Show.
Media
Aperture, Illustrator, InDesign, Photoshop Original photography
