Paul Fletcher, New Media Designer

  • Design and build a brand around an organic gourmet bever-age company.
  • Through the use of lush, vibrant colors, and rich textures. I'd like to present this gourmet Beverage Company as a fresh, energy filled alternative to the norm.
  • A quick look at some of Avani's competition.
  • A brief look at the industry Avani would be entering.
  • A look at how Avani would be different from the current industry.
  • Various words that I'd like the Avani brand to embody.
  • The final logo for the Avani brand.
  • A look at the various Avani flavors, and their brand colors.
  • A brief look at some of the alternate logos for the Avani brand.
  • A look at the first round of logo ideas.
  • This flavor is made of Guava, and Pineapple.
  • This flavor is made of Papaya and Green Kiwi.
  • This flavor is made of Pomegranate and Mango.
  • This flavor is made of Ruby Nectarines and Flamingo Pears.
  • A look at a two previous label designs for the Avani brand.
  • A look at a two previous label designs for the Avani brand.
  • A look at the primary poster advertisement for the Avani brand.
  • A look at the front four labels mocked up on the bottles.
  • A look at the side of the labels. They feature several interesting facts about the ingredients inside.
  • A look at the back of the labels, showcasing the nutritional facts.
  • A forward facing shot with the four mocked up Avani bottles, along with their eco-friendly packaging solution.
  • A look at Avani's eco-friendly packaging solution.
  • A look at Avani's eco-friendly packaging solution from the underside.
  • A final look at Avani's eco-friendly packaging solution.
  • A look at various phrases I explored during the research portion of this project.
  • Thanks for looking.
Avani Process
April 10
The Story

A detailed look into the process behind the Avani project.

Media

Illustrator, InDesign, Photoshop Original photography